At the recent AMPLIFY conference in Washington in June, artificial intelligence seemed to be topic one. Even in sessions on other media issues, AI was part of the undercurrent. One of the most sharply focused sessions was titled “How AI Will Impact Digital Marketing...
When Jim Meyers founded the prominent content-marketing agency Imagination Publishing in Chicago 29 years ago, the media landscape was vastly different. Now it's almost hard to comprehend. There was no online publishing. The commercial internet was just emerging....
When it comes to accomplishments, and making a difference, and getting things done, or just taking action, then taking a certain amount of risk is frequently essential. Meticulous plans are fine, but as the old saying goes, plans never survive first contact with the...
Summer is usually a time where the pace of the media business slows down just a little bit. But not for our team at Fox Associates. Here are some of our favorite shots from July and August. Fox SVP, Advertising Bill Bell meets with Paul Clolery, Editor-in-Chief...
The month of June was a busy one for Fox Associates. We were proud to once again sponsor the annual AMPLIFY, the AM&P Network's Content & Marketing Summit, in Washington, D.C., on June 27-28, and participate in several other events. Here's a sampling. ...
By Tony Silber File this one under the tag, “What the Heck?” Anyone who’s ever tried to cancel a subscription or a membership because they don’t want it or don’t need it anymore knows how difficult and time consuming that can be. Publishers, advertisers, video-game...
A good advertising-sales business depends on a lot of things, but the foremost ingredient for successful selling is a high-quality product. In the case of media advertising, the audience is the product: that's the basic transaction. A media company builds an audience...
It’s July, it's mid-year, so naturally it’s an appropriate time to assess the advertising and marketing climate. And that’s exactly what the San Francisco-based advertising-services company Emodo has done with a study released earlier this month. Called Publishers’...
For most media brands, website traffic far and away exceeds its number of subscribers, whether it's to print magazines, email newsletters and the like. And now, in the cookie-less future, it's more important than ever to have a plan for developing insights into...
For the first half of 2023, the consensus on advertising trends is all but unanimous. It’s been a tougher year than a lot of industry professionals thought it would be, and it certainly doesn’t live up to the rosy expectations for growth from two or three years ago....