With the media industry rapidly changing, and disruption a given, it’s valuable and illuminating to take a step back and have a conversation with someone who knows all about one of the oldest components of the publishing industry: Paper. It’s doubly instructive when...
One of the highest-profile and most respected B2B media companies in the country is Questex, the New-York-based publisher owned by the private-equity firm MidOcean Partners. The company operates in five business verticals, including wellness, hospitality, life science...
As unbelievable as it seems, we're already approaching mid-year, and now we're in the swing of the spring conference and trade show season. So your Fox Associates team is out on the road, covering events, building business, meeting clients and developing new...
By Tony Silber The news-media industry has been in turmoil for years—that’s indisputable. After nearly two decades of media brands shutting down, layoffs of thousands of news professionals, the creation of “news deserts” across wide swaths of America, the industry is...
By Tony Silber It’s the first month of the second quarter of 2024, and it’s a good time to talk about media trends, specifically B2B and association media, and drilling down even a bit more, what’s going on in advertising. Most media companies have closed the books on...
In an earlier era, when publishers produced print magazines only, their most important supplier partners were printers, paper companies, the United States Postal Service, reprint companies. That's no longer the case for most media companies. Instead, the most...
One of the foundational components of any advertising campaign is knowing who your audience is, and whether the media platform you're considering is delivering the people most likely to be interested in your product. In print media, independent audit bureaus have...
Working in media offers all kinds of chances to shine. Perhaps you’re a documentary film maker whose work becomes a hit. Or a news reporter who wins the Pulitzer Prize. For our money, there's no greater source of elation than when a sales team closes a big deal....
Another month, another conference. Or two. Or three. That's just how the Fox Associates team rolls. They know that there's nothing as effective for their stakeholders as getting out in the industry. At trade shows and conferences, you meet prospects, build...
Public speaking is a tricky art. You have to be persuasive, compelling, energetic, informative. But unless you're a comedian or an actor, you have to tread carefully to avoid wildly over-emoting or telling jokes that bomb. Perhaps the most important element is...