For the past 20 years at least, BoSacks, AKA Bob Sacks, has been a valued media observer, offering both perspectives on the present and prescient views of the future. Bo is one of the highest-profile media commentators, speaking at any number of media events each...
By Tony Silber Over the last two years, I’ve had dozens of conversations with media CEOs. When asked what their number-one priority is—and sometimes without even being asked—the answer is unanimously consistent: Revenue. That may sound somewhat reductive, but it’s...
John French is universally known name In B2B media. He's currently an influential consultant, but before that he was a longtime B2B media CEO, having led Cygnus Business Media, Penton Media, and Primedia over the course of his career. John is perhaps best known as a...
The Fox Associates Leadership Team recognizes the value of in-person, face-to-face meetings—not only with its publisher partners, advertisers and prospective advertisers,...
In B2B media, whether you're a journalist covering the market or a conference programmer lining up speakers, you're always looking for real experts. Esteemed specialists. Sometimes you want to look past the top executive and go to the people who get things done—the...
Abe Peck is one of the best-known and most knowledgeable veterans of B2B media, with a long career in journalism that includes stops at The Chicago Sun-Times, Rolling Stone, Outside, Travel Weekly, and most recently, Inside Unmanned Systems. Interestingly, though,...
No Guts, No Glory! If ever there were a time this old saying would resonate, it would be now. Marketers: If you/we don’t reach your prospective buyers the rest of this quite chaotic year, then it’s quite likely that you will be forgotten when buying time comes....
The media industry has always seen the giant platforms—Google and Meta especially, but also Apple and Amazon—as frenemies. On the one hand, they’re a hugely important source of referral traffic, and therefore, essential to advertising. Most marketers evaluate media...
If you've been reading this newsletter for a while, you know one of our favorite features is an extended introduction to one of our team members from time to time. In "Getting To Know A Fox," we learn a bit more about them, and we share their interests and business...
Announcement from EVP and COO Steve Schwanz: I am pleased to announce that Jennifer da Silva has rejoined Fox Associates in the newly created position of Leader: Strategic Sales Development. Among many responsibilities, Jennifer will be instrumental in identifying and...