Any business partnership can be fraught—misunderstandings, mismatched expectations, over-promising and under-delivering—these things and more can derail a relationship between customer and client, publisher and supplier. But during one of the most challenging times...
Each month we’ll ask publishing innovators and executives for their perspectives on their businesses, their markets and on the media industry more broadly.
The American Public Works Association's annual North American Snow Conference brings together thousands of snowfighters from every corner of the winter maintenance community for a packed exhibit floor, quality education programs, and opportunities to exchange ideas....
By Marlys Fox, CEO GUYS: MIND YOUR JUNK …. (file, that is) Yes, of course, some emails should NOT go into your junk file. But it happens. When it does, whether you call it ‘junk’ or ‘spam’ … One thing we must NOT do, wouldn't you agree, is to tell our clients, our...
The marketer that spends aggressively and smartly more often than not will enjoy growth in revenue and marketshare. Brand awareness and feeding the top of the sales funnel matters.
Vince Backley, an 18-year veteran of Fox Associates and longtime mentor to the team, died in December, the company announced. CEO Marlys Fox brought Vince to the company in May 2004. He’d also been her beloved husband for the last 16 years. Here’s what Marlys said to...
The American Public Works Association has an advanced approach to advertising and sponsorship sales. Its offerings run the gamut: The print magazine. The website. Enewsletters. Thought-leadership and lead-generation opportunities. Content marketing. A...
By Tony Silber, Contributor In this month’s issue of Fox Tales, we discuss the techniques of selling advertising with the American Public Works Association’s Jared Shilhanek. It’s illuminating, and shocking to me, frankly, that what he describes is the exception, not...
Content-led marketing budgets are expected to rise over the next 12 months, and 100% of advertisers in a new survey said they expect to maintain or increase their investments in digital media channels that they trust in the year ahead.
A new newsletter dedicated to helping you become faster and more agile, and maybe even a little bit more foxy!