By Tony Silber Spot quiz: If you were asked to name the most memorable ads you’ve ever seen, which medium would they be in? Magazines Newspapers TV Online/digital Direct marketing Select as many as you choose. Now, if the question were posed slightly...
By Tony Silber If truer words than this headline were ever spoken, I’m at a loss right now as to what they might be, particularly when it comes to the importance of technology as the essential center of modern media businesses. That was a quote from Dotdash...
By Tony Silber There’s long been a comfortable rhythm in media-industry business cycles. But it all really revolves around this time of year, generally late August through the end of September. For media operators, it’s about strategic planning. In my...
By Tony Silber The most important part of media sales isn't talking, it's listening. You have to know marketers' objectives as well as they do. And then you hav to help activate those objectives through a carefully calibrated campaign proposal. With those...
Fox Associates SVP of Sales and Business Development Bill Bell recently sat down with Melanie Padgett Powers, the host of the Association Station podcast, for a revealing conversation about media sales and how sellers can collaborate with their...
By Tony Silber One of the recurring themes in the advertising world for the last two years was the boom in digital advertising. The story was everywhere. Pandemic or not, it was the advertising salad days. Media-company CEOs would tell me repeatedly that their...
By Tony Silber I read a report in Digiday last month noting the economic uncertainty this year, what with the fears of recession and the stock markets losing between 20% and 30% of their value since January. With economic decline comes advertising retrenchment,...
(L-R): Fox Associates' Steve Schwanz, COO; Marlys Fox, CEO; and Bill Bell, SVP Sales, were honored to attend the Annual Marine Corps Association (MCA) Acquisition Awards Dinner held at the Hilton Alexandria Mark Center, June 23. The Fox...
Fox Associates was proud to sponsor, exhibit and participate on a panel at “AMPLIFY” - the...
We are pleased to announce the addition of Eurell Barry as Operations Supervisor for Fox Associates, Inc. In his new role, Eurell will be assisting in all operations and management assignments for Fox including sales development and research, social media and sales...