by admin | Aug 17, 2022 | Uncategorized
By Tony Silber There’s long been a comfortable rhythm in media-industry business cycles. But it all really revolves around this time of year, generally late August through the end of September. For media operators, it’s about strategic planning. In my...
by admin | Aug 17, 2022 | Uncategorized
By Tony Silber The most important part of media sales isn’t talking, it’s listening. You have to know marketers’ objectives as well as they do. And then you hav to help activate those objectives through a carefully calibrated campaign...
by admin | Jul 19, 2022 | Uncategorized
Fox Associates SVP of Sales and Business Development Bill Bell recently sat down with Melanie Padgett Powers, the host of the Association Station podcast, for a revealing conversation about media sales and how sellers can collaborate with their...
by admin | Jul 18, 2022 | Uncategorized
By Tony Silber One of the recurring themes in the advertising world for the last two years was the boom in digital advertising. The story was everywhere. Pandemic or not, it was the advertising salad days. Media-company CEOs would tell me repeatedly that their...
by admin | Jul 18, 2022 | Uncategorized
By Tony Silber I read a report in Digiday last month noting the economic uncertainty this year, what with the fears of recession and the stock markets losing between 20% and 30% of their value since January. With economic decline comes advertising retrenchment,...
by admin | Jul 18, 2022 | Uncategorized
(L-R): Fox Associates’ Steve Schwanz, COO; Marlys Fox, CEO; and Bill Bell, SVP Sales, were honored to attend the Annual Marine Corps Association (MCA) Acquisition Awards Dinner held at the Hilton Alexandria Mark Center, June 23. The...
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