by admin | Dec 18, 2023 | Advertising, association magazines, association media, Audience, Fox Associates, Leadership, Technology
In the media industry, relationships are the foundation of successful businesses. In this December issue of Fox Tales, we thought we’d share a Q&A with an old friend of Fox Associates. Bill Smith is a web designer, art director, editor, photographer, and...
by admin | Oct 26, 2023 | Ad campaigns, ad manager, Advertising, Artificial Intelligence, Audience, Content marketing, Media, Technology
By Tony Silber I saw this report earlier this month from the International News Media Association predicting advertising trends over the next three years. Naturally, I wanted to read about these trends and share them with you, the Fox Tales audience. Some undoubtedly...
by admin | Sep 26, 2023 | association magazines, association media, Data, Memberships, Technology
There is, probably literally, an association (or society, institute, council or other) for everything. Every form of economic activity, every sport, every political, governmental, scientific, artistic, military, or social group. The association universe is necessarily...
by admin | Sep 26, 2023 | Ad campaigns, ad manager, Advertising, Artificial Intelligence, Audience, Marketing Agency, Technology
For years now the media industry has been talking about the impending demise of third-party cookies—that is, personal information and behavioral data about website users from sources other than the actual user. Just a few months ago, Apple rocked the third-party data...
by admin | Aug 23, 2023 | Artificial Intelligence, Media, Technology
At the recent AMPLIFY conference in Washington in June, artificial intelligence seemed to be topic one. Even in sessions on other media issues, AI was part of the undercurrent. One of the most sharply focused sessions was titled “How AI Will Impact Digital Marketing...
by admin | Jul 24, 2023 | Ad campaigns, ad manager, Advertising, Audience, Data, Technology
For most media brands, website traffic far and away exceeds its number of subscribers, whether it’s to print magazines, email newsletters and the like. And now, in the cookie-less future, it’s more important than ever to have a plan for developing insights...
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