by admin | Oct 27, 2024 | Content marketing, Data, Fox Associates, Leadership, Memberships, Revenue, Subscriptions, Technology
Traditionally the hub of any media enterprise was the print magazine. It served as the center of every brand, from which a variety of ancillary businesses extended out like spokes of a wheel. These typically included a newsletter, a website, events, special print...
by admin | Sep 26, 2024 | ad agencies, Ad campaigns, Advertising, advertising sales, Data, Fox Associates, Revenue, Social media, Subscriptions
The worlds of media and marketing are constantly changing as both industries become more innovative and shift how they serve customers. Technologies advance at an accelerating pace. The landscape fragments and becomes more complex. There’s SEO. AI. Programmatic....
by admin | Jul 24, 2024 | Content marketing, Leadership, Media, Research, Subscriptions, Technology
Ten years ago, Chicago-based Omeda was the largest and best-known fulfillment company in the magazine media business, especially in the B2B realm. In the intervening 10 years, the company has transformed itself alongside with the seismic changes in the industry it...
by admin | Jul 24, 2024 | advertising sales, Audience, Conferences, Content marketing, Data, Media, Research, Revenue, Subscriptions
By Tony Silber Over the last two years, I’ve had dozens of conversations with media CEOs. When asked what their number-one priority is—and sometimes without even being asked—the answer is unanimously consistent: Revenue. That may sound somewhat reductive, but it’s...
by admin | Jun 27, 2024 | Artificial Intelligence, Audience, Content marketing, Data, Leadership, Media, Subscriptions, Technology
In B2B media, whether you’re a journalist covering the market or a conference programmer lining up speakers, you’re always looking for real experts. Esteemed specialists. Sometimes you want to look past the top executive and go to the people who get things...
by admin | Apr 18, 2024 | Advertising, Audience, Data, Leadership, Memberships, Research, Subscriptions, Technology, trade shows
One of the foundational components of any advertising campaign is knowing who your audience is, and whether the media platform you’re considering is delivering the people most likely to be interested in your product. In print media, independent audit bureaus...
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