by admin | Dec 15, 2024 | Ad campaigns, ad manager, Advertising, Fox Associates, Outsourcing, Revenue
One of the more interesting and innovative business models we’ve seen recently comes in the form of 032 Outsourcing, a firm that, as the name suggests, specializes in outsourced services to publishers. Outsourcing, of course, is a proven and cost-effective...
by admin | Nov 24, 2024 | Ad campaigns, ad manager, Advertising, advertising sales, association magazines, association media, Fox Associates, Media, Memberships, Revenue
One of the best things about creating Fox Tales every month is learning about our partners’ businesses and sharing them with the broader Fox family. After all, even though we welcome the competitive nature of the business, there is plenty of common ground where...
by admin | Nov 24, 2024 | association magazines, association media, Audience, Leadership, Research, Revenue
Doctors occupy an extraordinary and inherent position of leadership. They’re trusted by their patients for the most important life decisions. They’re depended on by healthcare institutions. They’re authoritative sources for the media. So it stands to...
by admin | Oct 27, 2024 | Ad campaigns, ad manager, Advertising, advertising sales, association magazines, association media, Data, Fox Associates, Media, Research, Revenue
Every ad-sales professional knows that specialized media research that demonstrates reader engagement is an incredibly effective tool. It provides assurance for marketers. It reveals trends that might have been below the surface, but can then be used to share with...
by admin | Oct 27, 2024 | Content marketing, Data, Fox Associates, Leadership, Memberships, Revenue, Subscriptions, Technology
Traditionally the hub of any media enterprise was the print magazine. It served as the center of every brand, from which a variety of ancillary businesses extended out like spokes of a wheel. These typically included a newsletter, a website, events, special print...
by admin | Sep 26, 2024 | ad agencies, Ad campaigns, Advertising, advertising sales, Data, Fox Associates, Revenue, Social media, Subscriptions
The worlds of media and marketing are constantly changing as both industries become more innovative and shift how they serve customers. Technologies advance at an accelerating pace. The landscape fragments and becomes more complex. There’s SEO. AI. Programmatic....
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