by admin | Jul 24, 2023 | Ad campaigns, Advertising, Audience, Media, Research, Subscriptions, Uncategorized
A good advertising-sales business depends on a lot of things, but the foremost ingredient for successful selling is a high-quality product. In the case of media advertising, the audience is the product: that’s the basic transaction. A media company builds an...
by admin | Apr 19, 2023 | Advertising, Audience, Fox Associates, Research
If business success is defined by having a presence in a market, and with that presence, show resilience and longevity, and build universal respect, then Readex Research is very successful. The company, based in Stillwater, Minnesota, has roots going back to the...
by admin | Apr 18, 2023 | Advertising, association magazines, association media, Research
The association media world was asked in a new survey to name the program with the most revenue growth potential during the next two years, and if you’re thinking that it must be event-related, or membership development, or even education and certification, here’s a...
by admin | Mar 20, 2023 | Ad campaigns, Advertising, association magazines, Research
Regular readers of Fox Tales know that we publish an ongoing series of profiles and Q&As with vital players in the media and advertising economy. As part of that series, we recently caught up with Arlene Wasserman, vice president and director of research sales for...
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