by admin | Nov 24, 2024 | association magazines, association media, Audience, Leadership, Research, Revenue
Doctors occupy an extraordinary and inherent position of leadership. They’re trusted by their patients for the most important life decisions. They’re depended on by healthcare institutions. They’re authoritative sources for the media. So it stands to...
by admin | Oct 27, 2024 | Ad campaigns, ad manager, Advertising, advertising sales, association magazines, association media, Data, Fox Associates, Media, Research, Revenue
Every ad-sales professional knows that specialized media research that demonstrates reader engagement is an incredibly effective tool. It provides assurance for marketers. It reveals trends that might have been below the surface, but can then be used to share with...
by admin | Jul 24, 2024 | Content marketing, Leadership, Media, Research, Subscriptions, Technology
Ten years ago, Chicago-based Omeda was the largest and best-known fulfillment company in the magazine media business, especially in the B2B realm. In the intervening 10 years, the company has transformed itself alongside with the seismic changes in the industry it...
by admin | Jul 24, 2024 | advertising sales, Audience, Conferences, Content marketing, Data, Media, Research, Revenue, Subscriptions
By Tony Silber Over the last two years, I’ve had dozens of conversations with media CEOs. When asked what their number-one priority is—and sometimes without even being asked—the answer is unanimously consistent: Revenue. That may sound somewhat reductive, but it’s...
by admin | May 21, 2024 | Ad campaigns, Leadership, Media, Research, Technology
One of the highest-profile and most respected B2B media companies in the country is Questex, the New-York-based publisher owned by the private-equity firm MidOcean Partners. The company operates in five business verticals, including wellness, hospitality, life science...
by admin | Apr 19, 2024 | Advertising, advertising sales, Audience, Fox Associates, Media, Research
By Tony Silber It’s the first month of the second quarter of 2024, and it’s a good time to talk about media trends, specifically B2B and association media, and drilling down even a bit more, what’s going on in advertising. Most media companies have closed the books on...
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