by admin | Jun 26, 2025 | advertising sales, Artificial Intelligence, association media, Data, Fox Associates, Journalism, Leadership, Marlys Fox, Media, News, Technology
By Marlys Fox “You’re Never Too Old to Learn” Everybody says it. Not everyone believes it. I say it and I believe it! And learn you better, to paraphrase a more common expression: Learn, Baby, Learn. Or, to quote Kevin O’Leary on Shark Tank: Learn from me,...
by admin | Jun 26, 2025 | Ad campaigns, Advertising, advertising sales, Artificial Intelligence, Journalism, Media, News, Print media, Uncategorized
Let’s talk about print media. For two decades, media observers have declared it to be finished, in an inexorable decline, best maintained only while profitability slowly (or rapidly) declines. But what if, after all these years, that narrative is flawed? Or what if...
by admin | Jun 26, 2025 | Ad campaigns, ad manager, Advertising, advertising sales, Artificial Intelligence, Audience, Data, Media, News, Revenue, Search engines, Subscriptions
The web as we have known it for three decades is on its way out. The internet itself will endure. That’s the conclusion of our industry associate AnnMarie Wills, CEO and co-founder of the data-optimization firm Leverage Lab. In a recent guest article in Adexchanger,...
by admin | May 29, 2025 | Advertising, association magazines, association media, Fox Associates, Marlys Fox, Media, Memberships, News, Steve Schwanz
We’ve no doubt said this before on these pages but it doesn’t make it any less true to repeat: The media industry is a fascinating place, and at Fox Associates, we’re very fortunate to be able to observe it at close range in all its beautiful niches. Hobbies,...
by admin | May 29, 2025 | Ad campaigns, ad manager, Artificial Intelligence, Audience, Content marketing, Data, Media, News, Revenue, Search engines, Subscriptions, Technology
Over the last 15 years, the center of gravity in the media industry shifted. What was a print-centric business model that depended on content distributed in magazines transformed into primarily digital-facing media. Websites served up content, and enewsletters...
by admin | Feb 25, 2025 | Advertising, Conferences, Data, Leadership, M&A, Memberships, News, Revenue
Mergers and acquisitions—M&A—is one leading indicator of the vitality of an industry. A successful sale demonstrates that a business is doing well, growing as anticipated. It demonstrates interest in business ownership within the industry. Even when industries...
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