by admin | Apr 18, 2024 | Advertising, Audience, Data, Leadership, Memberships, Research, Subscriptions, Technology, trade shows
One of the foundational components of any advertising campaign is knowing who your audience is, and whether the media platform you’re considering is delivering the people most likely to be interested in your product. In print media, independent audit bureaus...
by admin | Sep 26, 2023 | association magazines, association media, Data, Memberships, Technology
There is, probably literally, an association (or society, institute, council or other) for everything. Every form of economic activity, every sport, every political, governmental, scientific, artistic, military, or social group. The association universe is necessarily...
by admin | Sep 26, 2023 | association magazines, association media, Content marketing, Memberships, Research
Veterans organizations in the United States go back almost to the beginning of the country. They encompass most of the U.S. wars starting with the Revolution. The Society of the Cincinnati, comprised of officers from the Continental Army, is one example. There was the...
by admin | Jul 24, 2023 | Ad campaigns, Audience, Memberships, Subscriptions
By Tony Silber File this one under the tag, “What the Heck?” Anyone who’s ever tried to cancel a subscription or a membership because they don’t want it or don’t need it anymore knows how difficult and time consuming that can be. Publishers, advertisers, video-game...
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