by admin | Nov 24, 2024 | Ad campaigns, ad manager, Advertising, advertising sales, association magazines, association media, Fox Associates, Media, Memberships, Revenue
One of the best things about creating Fox Tales every month is learning about our partners’ businesses and sharing them with the broader Fox family. After all, even though we welcome the competitive nature of the business, there is plenty of common ground where...
by admin | Nov 23, 2024 | Advertising, Data, Memberships, Subscriptions, Technology
These days, all media professionals know is that their success can be made or undone by the quality of their organization’s technology. In fact, we wrote about this recently, just last month. But because things are changing so fast and technology is so critical,...
by admin | Oct 27, 2024 | Content marketing, Data, Fox Associates, Leadership, Memberships, Revenue, Subscriptions, Technology
Traditionally the hub of any media enterprise was the print magazine. It served as the center of every brand, from which a variety of ancillary businesses extended out like spokes of a wheel. These typically included a newsletter, a website, events, special print...
by admin | Sep 27, 2024 | Advertising, advertising sales, association magazines, association media, Audience, Fox Associates, Memberships
Fox Associates has a truly diverse set of publishing organizations as its partners. Each has its own market position, its own distinct mission, its own colorful characteristics. Each of their markets are inherently interesting—as are the people in those organizations....
by admin | Sep 26, 2024 | Advertising, association magazines, association media, Fox Associates, Journalism, Leadership, Memberships
One sign of a strong association is membership growth. It means an organization is resonating with existing members and prospective members alike. It means all these constituents perceive not just personal benefits—education, networking, partnerships—but they also...
by admin | Apr 18, 2024 | Advertising, Audience, Data, Leadership, Memberships, Research, Subscriptions, Technology, trade shows
One of the foundational components of any advertising campaign is knowing who your audience is, and whether the media platform you’re considering is delivering the people most likely to be interested in your product. In print media, independent audit bureaus...
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