by admin | Jul 24, 2023 | Ad campaigns, ad manager, Advertising, Media
It’s July, it’s mid-year, so naturally it’s an appropriate time to assess the advertising and marketing climate. And that’s exactly what the San Francisco-based advertising-services company Emodo has done with a study released earlier this month. Called...
by admin | Jun 22, 2023 | Ad campaigns, Advertising, association magazines, Media
For the first half of 2023, the consensus on advertising trends is all but unanimous. It’s been a tougher year than a lot of industry professionals thought it would be, and it certainly doesn’t live up to the rosy expectations for growth from two or three years ago....
by admin | Jun 22, 2023 | Ad campaigns, Advertising, Media
Custom content, also known as content marketing, has been an essential staple for marketers for decades. No wonder: Why wouldn’t marketers seek to use the editorial format—well-written content, often from a non-marketing, objective point of view, plus sophisticated...
by admin | Jun 22, 2023 | Advertising, Media
One thing that we at Fox Associates have always found fascinating is learning how publishers size up their markets, establish priorities and pursue opportunities. The process of creating a product and bringing it to market is inherently interesting. And we certainly...
by admin | Jun 22, 2023 | Advertising, association media, Conferences, Media, Steve Schwanz, trade shows
The Fox Associates team has always believed in the power of face-to-face conversations. In-person meetings help build long-term relationships. Here are photos from the American Association for Physician Leadership Annual Leadership Conference, June 9-11, in Chicago....
by admin | May 23, 2023 | Media, Uncategorized
For many magazine-media brands, particularly in the niche publishing and association sectors, print media is strong. It remains central to the brand identity. For those companies, their publication printer remains their biggest and most important supplier and partner....
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