by admin | Sep 26, 2023 | Advertising, Conferences, Fox Associates, Media, trade shows
As selling for the Fall and into 2024 ramps up, the Fox Associates team could be found from coast to coast in recent weeks. Fox reps were in San Diego, Washington, D.C,. Orlando, and even Fort Moore, in Columbus, Georgia. Here are some of our favorite shots from...
by admin | Aug 23, 2023 | Artificial Intelligence, Media, Technology
At the recent AMPLIFY conference in Washington in June, artificial intelligence seemed to be topic one. Even in sessions on other media issues, AI was part of the undercurrent. One of the most sharply focused sessions was titled “How AI Will Impact Digital Marketing...
by admin | Jul 24, 2023 | Ad campaigns, Advertising, Audience, Media, Research, Subscriptions, Uncategorized
A good advertising-sales business depends on a lot of things, but the foremost ingredient for successful selling is a high-quality product. In the case of media advertising, the audience is the product: that’s the basic transaction. A media company builds an...
by admin | Jul 24, 2023 | Ad campaigns, ad manager, Advertising, Media
It’s July, it’s mid-year, so naturally it’s an appropriate time to assess the advertising and marketing climate. And that’s exactly what the San Francisco-based advertising-services company Emodo has done with a study released earlier this month. Called...
by admin | Jun 22, 2023 | Ad campaigns, Advertising, association magazines, Media
For the first half of 2023, the consensus on advertising trends is all but unanimous. It’s been a tougher year than a lot of industry professionals thought it would be, and it certainly doesn’t live up to the rosy expectations for growth from two or three years ago....
by admin | Jun 22, 2023 | Ad campaigns, Advertising, Media
Custom content, also known as content marketing, has been an essential staple for marketers for decades. No wonder: Why wouldn’t marketers seek to use the editorial format—well-written content, often from a non-marketing, objective point of view, plus sophisticated...
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