by admin | Jun 26, 2024 | Artificial Intelligence, Audience, Media, News, Search engines, Social media
The media industry has always seen the giant platforms—Google and Meta especially, but also Apple and Amazon—as frenemies. On the one hand, they’re a hugely important source of referral traffic, and therefore, essential to advertising. Most marketers evaluate media...
by admin | May 21, 2024 | Ad campaigns, Leadership, Media, Research, Technology
One of the highest-profile and most respected B2B media companies in the country is Questex, the New-York-based publisher owned by the private-equity firm MidOcean Partners. The company operates in five business verticals, including wellness, hospitality, life science...
by admin | Apr 19, 2024 | Advertising, advertising sales, Audience, Fox Associates, Media, Research
By Tony Silber It’s the first month of the second quarter of 2024, and it’s a good time to talk about media trends, specifically B2B and association media, and drilling down even a bit more, what’s going on in advertising. Most media companies have closed the books on...
by admin | Apr 18, 2024 | Ad campaigns, ad manager, Advertising, advertising sales, Artificial Intelligence, Data, Media
In an earlier era, when publishers produced print magazines only, their most important supplier partners were printers, paper companies, the United States Postal Service, reprint companies. That’s no longer the case for most media companies. Instead, the most...
by admin | Mar 27, 2024 | Ad campaigns, Advertising, advertising sales, Data, Leadership, Media, Research
When media pros across a wide spectrum look for previously unrecognized trends and fresh insights into what’s happening in the world of advertising, for nearly 20 years they’ve turned to MediaRadar, the advertising-intelligence platform that delivers analysis targeted...
by admin | Mar 27, 2024 | Audience, Data, Media, Research
Readex Research, the indispensable market-data pioneer, has served the media industry with roots dating back to 1945. Its products have evolved over the decades, catering to the needs of first the print-magazine industry and following that, it expanded more broadly to...
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