by admin | Jul 24, 2024 | Leadership, Media, News, Public speaking, Technology
For the past 20 years at least, BoSacks, AKA Bob Sacks, has been a valued media observer, offering both perspectives on the present and prescient views of the future. Bo is one of the highest-profile media commentators, speaking at any number of media events each...
by admin | Jul 24, 2024 | advertising sales, Audience, Conferences, Content marketing, Data, Media, Research, Revenue, Subscriptions
By Tony Silber Over the last two years, I’ve had dozens of conversations with media CEOs. When asked what their number-one priority is—and sometimes without even being asked—the answer is unanimously consistent: Revenue. That may sound somewhat reductive, but it’s...
by admin | Jun 27, 2024 | Artificial Intelligence, Audience, Content marketing, Data, Leadership, Media, Subscriptions, Technology
In B2B media, whether you’re a journalist covering the market or a conference programmer lining up speakers, you’re always looking for real experts. Esteemed specialists. Sometimes you want to look past the top executive and go to the people who get things...
by admin | Jun 26, 2024 | Ad campaigns, ad manager, Advertising, advertising sales, Audience, Fox Associates, Leadership, Media
No Guts, No Glory! If ever there were a time this old saying would resonate, it would be now. Marketers: If you/we don’t reach your prospective buyers the rest of this quite chaotic year, then it’s quite likely that you will be forgotten when buying time comes....
by admin | Jun 26, 2024 | Artificial Intelligence, Audience, Media, News, Search engines, Social media
The media industry has always seen the giant platforms—Google and Meta especially, but also Apple and Amazon—as frenemies. On the one hand, they’re a hugely important source of referral traffic, and therefore, essential to advertising. Most marketers evaluate media...
by admin | May 21, 2024 | Ad campaigns, Leadership, Media, Research, Technology
One of the highest-profile and most respected B2B media companies in the country is Questex, the New-York-based publisher owned by the private-equity firm MidOcean Partners. The company operates in five business verticals, including wellness, hospitality, life science...
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