Meet Fox Associates’ Newest Publishing Partner, The National Guard Association Of The U.S.

by | Nov 24, 2024 | Ad campaigns, ad manager, Advertising, advertising sales, association magazines, association media, Fox Associates, Media, Memberships, Revenue

One of the best things about creating Fox Tales every month is learning about our partners’ businesses and sharing them with the broader Fox family. After all, even though we welcome the competitive nature of the business, there is plenty of common ground where...

Commentary: Giving Thanks To The Fox Family At Thanksgiving

by | Nov 23, 2024 | Ad campaigns, ad manager, Advertising, advertising sales, association magazines, association media, Audience, Fox Associates, Leadership, Marlys Fox, Media, Steve Schwanz

By Marlys Fox THANKSGIVING  GIVING THANKS   It’s the same two words, both appropriate for this time of year, but switch the order and their meaning changes. This is a time of year to act on the things we should be doing regularly: Appreciating a lot of people...

Baxter Research Center Offers Advertisers Assurance and Proof Of Results

by | Oct 27, 2024 | Ad campaigns, ad manager, Advertising, advertising sales, association magazines, association media, Data, Fox Associates, Media, Research, Revenue

Every ad-sales professional knows that specialized media research that demonstrates reader engagement is an incredibly effective tool. It provides assurance for marketers. It reveals trends that might have been below the surface, but can then be used to share with...

Like It Or Not, AI Is Already A Daily Part Of The Media Industry

by | Aug 27, 2024 | Advertising, Artificial Intelligence, Audience, Conferences, Content marketing, Data, Journalism, Media, Revenue, Search engines, Social media, Technology

In ways that may be large or still small, artificial intelligence is part of our lives in new ways. Many of us are using it now, for sifting data, for doing research, for testing marketing concepts, for customer service, and lots more. Many more of us will be using it...