by admin | Jun 26, 2024 | Ad campaigns, ad manager, Advertising, advertising sales, Audience, Fox Associates, Leadership, Media
No Guts, No Glory! If ever there were a time this old saying would resonate, it would be now. Marketers: If you/we don’t reach your prospective buyers the rest of this quite chaotic year, then it’s quite likely that you will be forgotten when buying time comes....
by admin | Jun 26, 2024 | Fox Associates, Fox Associates Photos, Leadership
If you’ve been reading this newsletter for a while, you know one of our favorite features is an extended introduction to one of our team members from time to time. In “Getting To Know A Fox,” we learn a bit more about them, and we share their...
by admin | May 21, 2024 | Ad campaigns, Leadership, Media, Research, Technology
One of the highest-profile and most respected B2B media companies in the country is Questex, the New-York-based publisher owned by the private-equity firm MidOcean Partners. The company operates in five business verticals, including wellness, hospitality, life science...
by admin | Apr 18, 2024 | Advertising, Audience, Data, Leadership, Memberships, Research, Subscriptions, Technology, trade shows
One of the foundational components of any advertising campaign is knowing who your audience is, and whether the media platform you’re considering is delivering the people most likely to be interested in your product. In print media, independent audit bureaus...
by admin | Mar 27, 2024 | Leadership, Public speaking
Public speaking is a tricky art. You have to be persuasive, compelling, energetic, informative. But unless you’re a comedian or an actor, you have to tread carefully to avoid wildly over-emoting or telling jokes that bomb. Perhaps the most important element is...
by admin | Mar 27, 2024 | Ad campaigns, Advertising, advertising sales, Data, Leadership, Media, Research
When media pros across a wide spectrum look for previously unrecognized trends and fresh insights into what’s happening in the world of advertising, for nearly 20 years they’ve turned to MediaRadar, the advertising-intelligence platform that delivers analysis targeted...
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