by admin | Oct 27, 2024 | Ad campaigns, Advertising, Fox Associates, Marlys Fox
By Marlys Fox Quid Pro Quo: In many ways, that simple phrase represents the core of business relationships. There are plenty of expressions to express this. You scratch my back, I’ll scratch yours. If I can do this for you, what can you do for me in return? You gotta...
by admin | Oct 27, 2024 | Content marketing, Data, Fox Associates, Leadership, Memberships, Revenue, Subscriptions, Technology
Traditionally the hub of any media enterprise was the print magazine. It served as the center of every brand, from which a variety of ancillary businesses extended out like spokes of a wheel. These typically included a newsletter, a website, events, special print...
by admin | Oct 27, 2024 | Advertising, advertising sales, Conferences, Fox Associates, Fox Associates Photos, Marlys Fox, trade shows
Whew! October has been a busy month for the Fox Associates team–and for Fox’s many media-industry partners. In this issue’s monthly photo page, we get a sense of the scope of the media industry, and the fascinating brands that work with Fox...
by admin | Sep 27, 2024 | Advertising, advertising sales, association magazines, association media, Audience, Fox Associates, Memberships
Fox Associates has a truly diverse set of publishing organizations as its partners. Each has its own market position, its own distinct mission, its own colorful characteristics. Each of their markets are inherently interesting—as are the people in those organizations....
by admin | Sep 26, 2024 | Advertising, association magazines, association media, Fox Associates, Journalism, Leadership, Memberships
One sign of a strong association is membership growth. It means an organization is resonating with existing members and prospective members alike. It means all these constituents perceive not just personal benefits—education, networking, partnerships—but they also...
by admin | Sep 26, 2024 | Ad campaigns, Advertising, advertising sales, Fox Associates, Leadership
Yeah, it’s crazy out there! “In all my years,” (as old people like to say), I’ve never seen anything like this. The political situation is mildly amusing, even if it is bizarre, and no, I “ain’t gonna say nothin’ about it!” But it’s affecting business. And...
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