by admin | Nov 23, 2024 | Ad campaigns, ad manager, Advertising, advertising sales, association magazines, association media, Audience, Fox Associates, Leadership, Marlys Fox, Media, Steve Schwanz
By Marlys Fox THANKSGIVING GIVING THANKS It’s the same two words, both appropriate for this time of year, but switch the order and their meaning changes. This is a time of year to act on the things we should be doing regularly: Appreciating a lot of people...
by admin | Oct 27, 2024 | Ad campaigns, ad manager, Advertising, advertising sales, association magazines, association media, Data, Fox Associates, Media, Research, Revenue
Every ad-sales professional knows that specialized media research that demonstrates reader engagement is an incredibly effective tool. It provides assurance for marketers. It reveals trends that might have been below the surface, but can then be used to share with...
by admin | Oct 27, 2024 | Ad campaigns, Advertising, Fox Associates, Marlys Fox
By Marlys Fox Quid Pro Quo: In many ways, that simple phrase represents the core of business relationships. There are plenty of expressions to express this. You scratch my back, I’ll scratch yours. If I can do this for you, what can you do for me in return? You gotta...
by admin | Oct 27, 2024 | Content marketing, Data, Fox Associates, Leadership, Memberships, Revenue, Subscriptions, Technology
Traditionally the hub of any media enterprise was the print magazine. It served as the center of every brand, from which a variety of ancillary businesses extended out like spokes of a wheel. These typically included a newsletter, a website, events, special print...
by admin | Oct 27, 2024 | Advertising, advertising sales, Conferences, Fox Associates, Fox Associates Photos, Marlys Fox, trade shows
Whew! October has been a busy month for the Fox Associates team–and for Fox’s many media-industry partners. In this issue’s monthly photo page, we get a sense of the scope of the media industry, and the fascinating brands that work with Fox...
by admin | Sep 27, 2024 | Advertising, advertising sales, association magazines, association media, Audience, Fox Associates, Memberships
Fox Associates has a truly diverse set of publishing organizations as its partners. Each has its own market position, its own distinct mission, its own colorful characteristics. Each of their markets are inherently interesting—as are the people in those organizations....
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