by admin | Sep 26, 2023 | association magazines, association media, Data, Memberships, Technology
There is, probably literally, an association (or society, institute, council or other) for everything. Every form of economic activity, every sport, every political, governmental, scientific, artistic, military, or social group. The association universe is necessarily...
by admin | Sep 26, 2023 | Ad campaigns, Advertising, Data
What a difference a year makes. In the fourth quarter of 2022, the consensus in the media and advertising industries was that advertising was headed for a recession. After three years of robust growth and predictions for more through 2025, things slowed down in Q4...
by admin | Jul 24, 2023 | Ad campaigns, ad manager, Advertising, Audience, Data, Technology
For most media brands, website traffic far and away exceeds its number of subscribers, whether it’s to print magazines, email newsletters and the like. And now, in the cookie-less future, it’s more important than ever to have a plan for developing insights...
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