by admin | Sep 26, 2024 | ad agencies, Ad campaigns, Advertising, advertising sales, Data, Fox Associates, Revenue, Social media, Subscriptions
The worlds of media and marketing are constantly changing as both industries become more innovative and shift how they serve customers. Technologies advance at an accelerating pace. The landscape fragments and becomes more complex. There’s SEO. AI. Programmatic....
by admin | Aug 27, 2024 | Advertising, Artificial Intelligence, Audience, Conferences, Content marketing, Data, Journalism, Media, Revenue, Search engines, Social media, Technology
In ways that may be large or still small, artificial intelligence is part of our lives in new ways. Many of us are using it now, for sifting data, for doing research, for testing marketing concepts, for customer service, and lots more. Many more of us will be using it...
by admin | Jul 24, 2024 | advertising sales, Audience, Conferences, Content marketing, Data, Media, Research, Revenue, Subscriptions
By Tony Silber Over the last two years, I’ve had dozens of conversations with media CEOs. When asked what their number-one priority is—and sometimes without even being asked—the answer is unanimously consistent: Revenue. That may sound somewhat reductive, but it’s...
by admin | Jul 24, 2024 | Advertising, advertising sales, Artificial Intelligence, Data, Leadership, Technology
John French is universally known name In B2B media. He’s currently an influential consultant, but before that he was a longtime B2B media CEO, having led Cygnus Business Media, Penton Media, and Primedia over the course of his career. John is perhaps best known...
by admin | Jun 27, 2024 | Artificial Intelligence, Audience, Content marketing, Data, Leadership, Media, Subscriptions, Technology
In B2B media, whether you’re a journalist covering the market or a conference programmer lining up speakers, you’re always looking for real experts. Esteemed specialists. Sometimes you want to look past the top executive and go to the people who get things...
by admin | Jun 26, 2024 | Advertising, Audience, Content marketing, Data, Journalism, Leadership, Social media
Abe Peck is one of the best-known and most knowledgeable veterans of B2B media, with a long career in journalism that includes stops at The Chicago Sun-Times, Rolling Stone, Outside, Travel Weekly, and most recently, Inside Unmanned Systems. Interestingly, though,...
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