by admin | Feb 25, 2025 | Advertising, Conferences, Data, Leadership, M&A, Memberships, News, Revenue
Mergers and acquisitions—M&A—is one leading indicator of the vitality of an industry. A successful sale demonstrates that a business is doing well, growing as anticipated. It demonstrates interest in business ownership within the industry. Even when industries...
by admin | Feb 25, 2025 | ad agencies, Ad campaigns, Advertising, association magazines, association media, Audience, Conferences, Data, Fox Associates, Leadership, Revenue
Many of our Fox Tales readers work for associations, typically in the media and events departments. They live and breathe association media every day. They know of the unique and remarkable role they play for their members and the larger market. They also know that...
by admin | Jan 25, 2025 | association magazines, association media, Conferences, Data, Fox Associates, Journalism, keynote speaker, Leadership, Motivational speaker, Public speaking, Technology
At the Niche Media Leadership Summit last fall, we were pleased to connect with Al Rickard, president of Association Vision, a firm dedicated to assisting associations with communications strategies ranging from public relations and publishing to marketing. Like us at...
by admin | Jan 25, 2025 | Artificial Intelligence, association magazines, association media, Conferences, Data
In vertical media, two seemingly opposing things are true at the same time. First is that traditional directories, or buyer’s guides, sometimes struggle mightily. It may be that it’s because print media is no longer the best place to find a supplier. it...
by admin | Nov 23, 2024 | Advertising, Data, Memberships, Subscriptions, Technology
These days, all media professionals know is that their success can be made or undone by the quality of their organization’s technology. In fact, we wrote about this recently, just last month. But because things are changing so fast and technology is so critical,...
by admin | Oct 27, 2024 | Ad campaigns, ad manager, Advertising, advertising sales, association magazines, association media, Data, Fox Associates, Media, Research, Revenue
Every ad-sales professional knows that specialized media research that demonstrates reader engagement is an incredibly effective tool. It provides assurance for marketers. It reveals trends that might have been below the surface, but can then be used to share with...
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