by admin | Mar 27, 2024 | Audience, Conferences, Content marketing, Data, trade shows
One of the sessions at the Business Information & Media Conference in New Orleans, February 29-March 1, covered the relationship between media content and conferences. It’s an obvious connection, especially for businesses that produce both, but it can be...
by admin | Feb 26, 2024 | ad agencies, Ad campaigns, Advertising, advertising sales, Content marketing, Data, Social media
By Tony Silber A favorite media-on-media consumption activity for me is to scan X (formerly Twitter), LinkedIn, Threads and various newsletters for content related to what our Fox Tales audience will find interesting. Generally it’s about advertising or audience...
by admin | Jan 25, 2024 | association media, Audience, Conferences, Content marketing, Leadership, Media
Here’s a couple of thoughts for success in business and life. First, you were created for a specific purpose. And there’s a process for actualizing that. And second, think of yourself and your business as all starting with brand. That’s the crux of the communications...
by admin | Jan 25, 2024 | ad agencies, Ad campaigns, Content marketing, Data, Leadership
It all comes down to storytelling. Marketing is a universal necessity in the process of selling products and services. It doesn’t matter what the product is and to whom it’s being sold. That said, marketing is a varied, subtle art. It has countless forms, from...
by admin | Dec 18, 2023 | Ad campaigns, Advertising, association magazines, association media, Conferences, Content marketing, Fox Associates, Leadership, Media
“It was the best of times; It was the worst of times.” Charles Dickens surely had other matters in mind as he wrote “A Tale of Two Cities” way back in 1859. But for Fox Associates, for our publisher clients, and for the media industry as a whole, it is surely...
by admin | Nov 15, 2023 | association magazines, association media, Conferences, Content marketing, Research
Professionals for Association Revenue, the two-year-old membership organization, serves as an advisor and a resource for association leaders looking to optimize their revenue-growth strategies. The group, called PAR, based in Towson, Maryland, has attained traction in...
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