by admin | Jun 26, 2024 | Artificial Intelligence, Audience, Media, News, Search engines, Social media
The media industry has always seen the giant platforms—Google and Meta especially, but also Apple and Amazon—as frenemies. On the one hand, they’re a hugely important source of referral traffic, and therefore, essential to advertising. Most marketers evaluate media...
by admin | Apr 19, 2024 | Advertising, advertising sales, Audience, Fox Associates, Media, Research
By Tony Silber It’s the first month of the second quarter of 2024, and it’s a good time to talk about media trends, specifically B2B and association media, and drilling down even a bit more, what’s going on in advertising. Most media companies have closed the books on...
by admin | Apr 18, 2024 | Advertising, Audience, Data, Leadership, Memberships, Research, Subscriptions, Technology, trade shows
One of the foundational components of any advertising campaign is knowing who your audience is, and whether the media platform you’re considering is delivering the people most likely to be interested in your product. In print media, independent audit bureaus...
by admin | Mar 27, 2024 | Audience, Data, Media, Research
Readex Research, the indispensable market-data pioneer, has served the media industry with roots dating back to 1945. Its products have evolved over the decades, catering to the needs of first the print-magazine industry and following that, it expanded more broadly to...
by admin | Mar 27, 2024 | Audience, Conferences, Content marketing, Data, trade shows
One of the sessions at the Business Information & Media Conference in New Orleans, February 29-March 1, covered the relationship between media content and conferences. It’s an obvious connection, especially for businesses that produce both, but it can be...
by admin | Feb 26, 2024 | Ad campaigns, ad manager, Advertising, advertising sales, association magazines, Audience, Subscriptions, Technology
In a modern media company, particularly vertical B2B and B2C brands, the tech stack is the heart of the enterprise. Its capabilities and efficiency could mean the difference between success and failure. And of all the components of the tech stack, the CRM, in turn,...
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