by admin | Aug 23, 2023 | association magazines, association media, Conferences, trade shows
All associations have a core mission to build a vibrant community for people or organizations that have a common purpose, and then providing a variety of services to members, including advocacy, networking and professional education. Within that context, events are...
by admin | Jun 22, 2023 | Ad campaigns, Advertising, association magazines, Media
For the first half of 2023, the consensus on advertising trends is all but unanimous. It’s been a tougher year than a lot of industry professionals thought it would be, and it certainly doesn’t live up to the rosy expectations for growth from two or three years ago....
by admin | Apr 18, 2023 | Advertising, association magazines, association media, Research
The association media world was asked in a new survey to name the program with the most revenue growth potential during the next two years, and if you’re thinking that it must be event-related, or membership development, or even education and certification, here’s a...
by admin | Mar 20, 2023 | Ad campaigns, Advertising, association magazines, Research
Regular readers of Fox Tales know that we publish an ongoing series of profiles and Q&As with vital players in the media and advertising economy. As part of that series, we recently caught up with Arlene Wasserman, vice president and director of research sales for...
by admin | Dec 12, 2022 | ad manager, Advertising, association magazines, association media, Chicago Dental Society, Peoria journal star, Uncategorized, Will Conkis
Will Conkis, a newspaper reporter and editor turned publishing director at the venerable Chicago Dental Society, has spent the last 20 years in charge of the society’s news-gathering operation. To be sure, he’s just the most recent head of publications in the...
by admin | Dec 12, 2022 | Ad campaigns, Advertising, association magazines, association media, Uncategorized
By Tony Silber When the big media-buying conglomerates issued their ad-spending forecasts for 2023 early this month, the news seemed decidedly guarded. The economic outlook for the overall economy is clouded, the forecasters said, and because of that and other...
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