by admin | Aug 27, 2024 | Advertising, Artificial Intelligence, Audience, Conferences, Content marketing, Data, Journalism, Media, Revenue, Search engines, Social media, Technology
In ways that may be large or still small, artificial intelligence is part of our lives in new ways. Many of us are using it now, for sifting data, for doing research, for testing marketing concepts, for customer service, and lots more. Many more of us will be using it...
by admin | Jul 24, 2024 | Advertising, advertising sales, Artificial Intelligence, Data, Leadership, Technology
John French is universally known name In B2B media. He’s currently an influential consultant, but before that he was a longtime B2B media CEO, having led Cygnus Business Media, Penton Media, and Primedia over the course of his career. John is perhaps best known...
by admin | Jun 27, 2024 | Artificial Intelligence, Audience, Content marketing, Data, Leadership, Media, Subscriptions, Technology
In B2B media, whether you’re a journalist covering the market or a conference programmer lining up speakers, you’re always looking for real experts. Esteemed specialists. Sometimes you want to look past the top executive and go to the people who get things...
by admin | Jun 26, 2024 | Artificial Intelligence, Audience, Media, News, Search engines, Social media
The media industry has always seen the giant platforms—Google and Meta especially, but also Apple and Amazon—as frenemies. On the one hand, they’re a hugely important source of referral traffic, and therefore, essential to advertising. Most marketers evaluate media...
by admin | Apr 18, 2024 | Ad campaigns, ad manager, Advertising, advertising sales, Artificial Intelligence, Data, Media
In an earlier era, when publishers produced print magazines only, their most important supplier partners were printers, paper companies, the United States Postal Service, reprint companies. That’s no longer the case for most media companies. Instead, the most...
by admin | Feb 26, 2024 | Ad campaigns, Advertising, advertising sales, Artificial Intelligence, Subscriptions, Technology
When you’re a publication called Adweek, building out a subscription strategy that’s vital to the brand’s growth has to come with a bit of self-awareness. Advertising, naturally, is a big deal too. For Adweek Vice President of Product Rob Keenan, it’s a question of...
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