by admin | Apr 18, 2024 | Advertising, Audience, Data, Leadership, Memberships, Research, Subscriptions, Technology, trade shows
One of the foundational components of any advertising campaign is knowing who your audience is, and whether the media platform you’re considering is delivering the people most likely to be interested in your product. In print media, independent audit bureaus...
by admin | Apr 18, 2024 | Advertising, advertising sales, association magazines, association media, Fox Associates, Fox Associates Photos, Steve Schwanz
Another month, another conference. Or two. Or three. That’s just how the Fox Associates team rolls. They know that there’s nothing as effective for their stakeholders as getting out in the industry. At trade shows and conferences, you meet prospects, build...
by admin | Mar 27, 2024 | Ad campaigns, Advertising, advertising sales, Data, Leadership, Media, Research
When media pros across a wide spectrum look for previously unrecognized trends and fresh insights into what’s happening in the world of advertising, for nearly 20 years they’ve turned to MediaRadar, the advertising-intelligence platform that delivers analysis targeted...
by admin | Mar 27, 2024 | Advertising, advertising sales, association media, Chicago Dental Society, Conferences, Fox Associates Photos, trade shows
March has been a busy month for the Fox team—and for much of its extended Fox Tales Family as well. From the Chicago Dental Society Midwinter Meeting at McCormick Place, to the BIMS (Business Information & Media Summit) in New Orleans, and the Association of the...
by admin | Feb 26, 2024 | Ad campaigns, Advertising, advertising sales, Artificial Intelligence, Subscriptions, Technology
When you’re a publication called Adweek, building out a subscription strategy that’s vital to the brand’s growth has to come with a bit of self-awareness. Advertising, naturally, is a big deal too. For Adweek Vice President of Product Rob Keenan, it’s a question of...
by admin | Feb 26, 2024 | Ad campaigns, ad manager, Advertising, advertising sales, association magazines, Audience, Subscriptions, Technology
In a modern media company, particularly vertical B2B and B2C brands, the tech stack is the heart of the enterprise. Its capabilities and efficiency could mean the difference between success and failure. And of all the components of the tech stack, the CRM, in turn,...
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