by admin | Dec 12, 2022 | Ad campaigns, Advertising, association magazines, association media, Uncategorized
By Tony Silber When the big media-buying conglomerates issued their ad-spending forecasts for 2023 early this month, the news seemed decidedly guarded. The economic outlook for the overall economy is clouded, the forecasters said, and because of that and other...
by admin | Apr 21, 2022 | Advertising, Uncategorized
By Tony Silber I read an article recently whose premise is that advertising is a lagging indicator. The idea was this: If ads perform for your client, that client will continue to spend and even increase their budget for your media brand. The article went on to point...
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