by admin | Jan 19, 2023 | Advertising, Media
By Marlys Fox As a former high school english teacher and a self-proclaimed ‘word snob,’ I blanch each day at what I hear on television or encounter in my business life. Let me list a few of my favorites, and I’ll hope to give you a laugh as we go. I do hear so many...
by admin | Dec 12, 2022 | Ad campaigns, Advertising, Manhattan Media, Marianna Morello, Marketing Agency, Uncategorized
For Marianna Morello, the journey to her current status as an industry icon started with a modest objection. She didn’t want to do a reverse commute. Morello is the founder and owner of Manhattan Media Services, a New York City-based direct-response marketing and...
by admin | Dec 12, 2022 | ad manager, Advertising, association magazines, association media, Chicago Dental Society, Peoria journal star, Uncategorized, Will Conkis
Will Conkis, a newspaper reporter and editor turned publishing director at the venerable Chicago Dental Society, has spent the last 20 years in charge of the society’s news-gathering operation. To be sure, he’s just the most recent head of publications in the...
by admin | Dec 12, 2022 | Ad campaigns, Advertising, association magazines, association media, Uncategorized
By Tony Silber When the big media-buying conglomerates issued their ad-spending forecasts for 2023 early this month, the news seemed decidedly guarded. The economic outlook for the overall economy is clouded, the forecasters said, and because of that and other...
by admin | Apr 21, 2022 | Advertising, Uncategorized
By Tony Silber I read an article recently whose premise is that advertising is a lagging indicator. The idea was this: If ads perform for your client, that client will continue to spend and even increase their budget for your media brand. The article went on to point...
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