by admin | Apr 18, 2023 | Advertising, association magazines, association media, Research
The association media world was asked in a new survey to name the program with the most revenue growth potential during the next two years, and if you’re thinking that it must be event-related, or membership development, or even education and certification, here’s a...
by admin | Mar 20, 2023 | Ad campaigns, Advertising, association magazines, Research
Regular readers of Fox Tales know that we publish an ongoing series of profiles and Q&As with vital players in the media and advertising economy. As part of that series, we recently caught up with Arlene Wasserman, vice president and director of research sales for...
by admin | Mar 20, 2023 | Advertising, Media
U.S ad spending in publishing brands declining over the last few years and the global story is similar, according to a new report from the advertising and media analytics firm WARC. WARC’s Global Advertising Report, “Media Models In Flux,” projects global ad spending...
by admin | Feb 14, 2023 | Ad campaigns, Advertising
Spot quiz: In the advertising world, with elaborate digital campaigns the norm now, what has a short lead time, low production costs, low CPMs, less clutter and is 100% trustworthy? If you guessed print media, you’d be correct. That’s right, some marketers are...
by admin | Feb 14, 2023 | Ad campaigns, Advertising, Uncategorized
For all the talk about economic uncertainty this year, several metrics don’t fit neatly into the narrative. First, U.S. job growth has been very strong in recent months, with 476,000 jobs added in January, following the spectacular 510,000 jobs added in December. Then...
by admin | Jan 19, 2023 | Advertising, Media
By Tony Silber I saw an important report on the 2023 outlook for publishing and ad buying, but it came out after we deployed our December issue of Fox Tales, so I filed it away for this January issue. It was published on the MediaPost website, and it outlined the...
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