by admin | Feb 14, 2023 | Ad campaigns, Advertising
Spot quiz: In the advertising world, with elaborate digital campaigns the norm now, what has a short lead time, low production costs, low CPMs, less clutter and is 100% trustworthy? If you guessed print media, you’d be correct. That’s right, some marketers are...
by admin | Feb 14, 2023 | Ad campaigns, Advertising, Uncategorized
For all the talk about economic uncertainty this year, several metrics don’t fit neatly into the narrative. First, U.S. job growth has been very strong in recent months, with 476,000 jobs added in January, following the spectacular 510,000 jobs added in December. Then...
by admin | Jan 19, 2023 | Advertising, Media
By Tony Silber I saw an important report on the 2023 outlook for publishing and ad buying, but it came out after we deployed our December issue of Fox Tales, so I filed it away for this January issue. It was published on the MediaPost website, and it outlined the...
by admin | Jan 19, 2023 | Advertising, Media
By Marlys Fox As a former high school english teacher and a self-proclaimed ‘word snob,’ I blanch each day at what I hear on television or encounter in my business life. Let me list a few of my favorites, and I’ll hope to give you a laugh as we go. I do hear so many...
by admin | Dec 12, 2022 | Ad campaigns, Advertising, Manhattan Media, Marianna Morello, Marketing Agency, Uncategorized
For Marianna Morello, the journey to her current status as an industry icon started with a modest objection. She didn’t want to do a reverse commute. Morello is the founder and owner of Manhattan Media Services, a New York City-based direct-response marketing and...
by admin | Dec 12, 2022 | ad manager, Advertising, association magazines, association media, Chicago Dental Society, Peoria journal star, Uncategorized, Will Conkis
Will Conkis, a newspaper reporter and editor turned publishing director at the venerable Chicago Dental Society, has spent the last 20 years in charge of the society’s news-gathering operation. To be sure, he’s just the most recent head of publications in the...
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