by admin | Apr 19, 2023 | Advertising, Audience, Fox Associates, Research
If business success is defined by having a presence in a market, and with that presence, show resilience and longevity, and build universal respect, then Readex Research is very successful. The company, based in Stillwater, Minnesota, has roots going back to the...
by admin | Apr 18, 2023 | Advertising, Fox Associates
Readers of this newsletter are familiar with a recurring feature called “Getting To Know A Fox.” It highlights our main asset: Our people. We talk to team members about things like business philosophy, career highlights and their personal avocations. Our goal was (and...
by admin | Apr 18, 2023 | Ad campaigns, ad manager, Advertising, Media, Uncategorized
At this point, it might be an understatement to say you can’t read any media-related journalism these days without hearing about AI—artificial intelligence—particularly generative AI, which creates standard-English content based on a given input or request. Thanks to...
by admin | Apr 18, 2023 | Advertising, association magazines, association media, Research
The association media world was asked in a new survey to name the program with the most revenue growth potential during the next two years, and if you’re thinking that it must be event-related, or membership development, or even education and certification, here’s a...
by admin | Mar 20, 2023 | Ad campaigns, Advertising, association magazines, Research
Regular readers of Fox Tales know that we publish an ongoing series of profiles and Q&As with vital players in the media and advertising economy. As part of that series, we recently caught up with Arlene Wasserman, vice president and director of research sales for...
by admin | Mar 20, 2023 | Advertising, Media
U.S ad spending in publishing brands declining over the last few years and the global story is similar, according to a new report from the advertising and media analytics firm WARC. WARC’s Global Advertising Report, “Media Models In Flux,” projects global ad spending...
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