by admin | Jan 25, 2024 | Ad campaigns, Advertising, advertising sales, Technology
By Tony Silber I read an article recently in the U.K. media-industry brand InPublishing about how to sell advertising to small and medium-sized enterprises. Just seeing the headline, I knew it was something I had to read. I spent much of my career doing just that....
by admin | Dec 18, 2023 | ad agencies, Ad campaigns, Advertising, advertising sales, Data
Look for 2024 to be a boom year for advertising. That’s the consensus from a variety of research firms and big ad-agency holding companies, which say the growth drivers will include retail media (such as advertising on Amazon and commerce-related sales on vertical...
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