Paws For Thoughts: February’s Perspectives And Insights From Marlys

by | Feb 26, 2025 | Ad campaigns, Advertising, advertising sales, association magazines, association media, Fox Associates, Marlys Fox, Research, Revenue, Technology

By Marlys Fox Which is Likely to Come First?  You being replaced by a robot? Or a robot being replaced by you, a human being? Don’t be too sure you know the answer! Yes, we know there are robots already out there. Yes, robots are already operating in our vicinity. Ha...

We Love Learning About Associations. Here’s A Q&A With One Dedicated To Materials Protection

by | Jan 25, 2025 | ad manager, Advertising, advertising sales, association magazines, association media, Conferences, Fox Associates, Outsourcing

As an organization that serves many non-profits and associations, Fox Associates is naturally engaged in what they do. But on an even more fundamental level, we’re fascinated at the ways in which these organizations represent and advocate for the industries they...

Meet Fox Associates’ Newest Publishing Partner, The National Guard Association Of The U.S.

by | Nov 24, 2024 | Ad campaigns, ad manager, Advertising, advertising sales, association magazines, association media, Fox Associates, Media, Memberships, Revenue

One of the best things about creating Fox Tales every month is learning about our partners’ businesses and sharing them with the broader Fox family. After all, even though we welcome the competitive nature of the business, there is plenty of common ground where...

Commentary: Giving Thanks To The Fox Family At Thanksgiving

by | Nov 23, 2024 | Ad campaigns, ad manager, Advertising, advertising sales, association magazines, association media, Audience, Fox Associates, Leadership, Marlys Fox, Media, Steve Schwanz

By Marlys Fox THANKSGIVING  GIVING THANKS   It’s the same two words, both appropriate for this time of year, but switch the order and their meaning changes. This is a time of year to act on the things we should be doing regularly: Appreciating a lot of people...

Baxter Research Center Offers Advertisers Assurance and Proof Of Results

by | Oct 27, 2024 | Ad campaigns, ad manager, Advertising, advertising sales, association magazines, association media, Data, Fox Associates, Media, Research, Revenue

Every ad-sales professional knows that specialized media research that demonstrates reader engagement is an incredibly effective tool. It provides assurance for marketers. It reveals trends that might have been below the surface, but can then be used to share with...