by admin | Sep 26, 2023 | Ad campaigns, ad manager, Advertising, Artificial Intelligence, Audience, Marketing Agency, Technology
For years now the media industry has been talking about the impending demise of third-party cookies—that is, personal information and behavioral data about website users from sources other than the actual user. Just a few months ago, Apple rocked the third-party data...
by admin | Aug 23, 2023 | Ad campaigns, ad manager, Advertising, Fox Associates
When it comes to accomplishments, and making a difference, and getting things done, or just taking action, then taking a certain amount of risk is frequently essential. Meticulous plans are fine, but as the old saying goes, plans never survive first contact with the...
by admin | Jul 24, 2023 | Ad campaigns, ad manager, Advertising, Media
It’s July, it’s mid-year, so naturally it’s an appropriate time to assess the advertising and marketing climate. And that’s exactly what the San Francisco-based advertising-services company Emodo has done with a study released earlier this month. Called...
by admin | Jul 24, 2023 | Ad campaigns, ad manager, Advertising, Audience, Data, Technology
For most media brands, website traffic far and away exceeds its number of subscribers, whether it’s to print magazines, email newsletters and the like. And now, in the cookie-less future, it’s more important than ever to have a plan for developing insights...
by admin | Apr 19, 2023 | ad manager, Advertising, Conferences, Fox Associates, trade shows, Uncategorized
Here’s the latest in our on-the-scene reporting of members of the Fox Team meeting with their customers at trade shows and conferences. Fox COO Steve Schwanz and SVP, Advertising Bill Bell attended the AUSA (Association of the U.S. Army) annual Global Force...
by admin | Apr 18, 2023 | Ad campaigns, ad manager, Advertising, Media, Uncategorized
At this point, it might be an understatement to say you can’t read any media-related journalism these days without hearing about AI—artificial intelligence—particularly generative AI, which creates standard-English content based on a given input or request. Thanks to...
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