by admin | May 23, 2023 | Ad campaigns, Advertising, Uncategorized
I read an interesting news article recently about the impact of environmental sustainability in the advertising world. In it, the discussion was around whether there’s a double standard on the topic. On the one hand, some media brands report that marketers are more...
by admin | May 23, 2023 | Ad campaigns, Advertising, Audience, Uncategorized
In the fast-changing and uncertain world of digital advertising, one thing is certain: The ability to track internet users using cookies is coming to an end. For any publisher, large or small, that has an advertising-driven website, that means a pivot to something...
by admin | Apr 18, 2023 | Ad campaigns, ad manager, Advertising, Media, Uncategorized
At this point, it might be an understatement to say you can’t read any media-related journalism these days without hearing about AI—artificial intelligence—particularly generative AI, which creates standard-English content based on a given input or request. Thanks to...
by admin | Mar 20, 2023 | Ad campaigns, Advertising, association magazines, Research
Regular readers of Fox Tales know that we publish an ongoing series of profiles and Q&As with vital players in the media and advertising economy. As part of that series, we recently caught up with Arlene Wasserman, vice president and director of research sales for...
by admin | Feb 14, 2023 | Ad campaigns, Advertising
Spot quiz: In the advertising world, with elaborate digital campaigns the norm now, what has a short lead time, low production costs, low CPMs, less clutter and is 100% trustworthy? If you guessed print media, you’d be correct. That’s right, some marketers are...
by admin | Feb 14, 2023 | Ad campaigns, Advertising, Uncategorized
For all the talk about economic uncertainty this year, several metrics don’t fit neatly into the narrative. First, U.S. job growth has been very strong in recent months, with 476,000 jobs added in January, following the spectacular 510,000 jobs added in December. Then...
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