by admin | Mar 20, 2023 | Ad campaigns, Advertising, association magazines, Research
Regular readers of Fox Tales know that we publish an ongoing series of profiles and Q&As with vital players in the media and advertising economy. As part of that series, we recently caught up with Arlene Wasserman, vice president and director of research sales for...
by admin | Feb 14, 2023 | Ad campaigns, Advertising
Spot quiz: In the advertising world, with elaborate digital campaigns the norm now, what has a short lead time, low production costs, low CPMs, less clutter and is 100% trustworthy? If you guessed print media, you’d be correct. That’s right, some marketers are...
by admin | Feb 14, 2023 | Ad campaigns, Advertising, Uncategorized
For all the talk about economic uncertainty this year, several metrics don’t fit neatly into the narrative. First, U.S. job growth has been very strong in recent months, with 476,000 jobs added in January, following the spectacular 510,000 jobs added in December. Then...
by admin | Feb 14, 2023 | Ad campaigns, Media, Uncategorized
In all the vast landscape of periodical media—defined as businesses that produce curated content on regular intervals—in print or online or both—there’s nothing as fascinating as the world of independent operators. These businesses, often small single-brand...
by admin | Dec 12, 2022 | Ad campaigns, Advertising, Manhattan Media, Marianna Morello, Marketing Agency, Uncategorized
For Marianna Morello, the journey to her current status as an industry icon started with a modest objection. She didn’t want to do a reverse commute. Morello is the founder and owner of Manhattan Media Services, a New York City-based direct-response marketing and...
by admin | Dec 12, 2022 | Ad campaigns, Advertising, association magazines, association media, Uncategorized
By Tony Silber When the big media-buying conglomerates issued their ad-spending forecasts for 2023 early this month, the news seemed decidedly guarded. The economic outlook for the overall economy is clouded, the forecasters said, and because of that and other...
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