by admin | Jun 22, 2023 | Ad campaigns, Advertising, association magazines, Media
For the first half of 2023, the consensus on advertising trends is all but unanimous. It’s been a tougher year than a lot of industry professionals thought it would be, and it certainly doesn’t live up to the rosy expectations for growth from two or three years ago....
by admin | Jun 22, 2023 | Ad campaigns, Advertising, Media
Custom content, also known as content marketing, has been an essential staple for marketers for decades. No wonder: Why wouldn’t marketers seek to use the editorial format—well-written content, often from a non-marketing, objective point of view, plus sophisticated...
by admin | Jun 22, 2023 | Ad campaigns, Advertising, Fox Associates
By Marlys Fox (Marlys Fox is founder, president and CEO of Fox Associates.) Businesses, CEOs, Everyone: Do not give up just yet! Don’t listen to those who say the economy will never get better, that a major recession is looming, that America will never be the same!...
by admin | May 23, 2023 | Ad campaigns, Advertising, Uncategorized
I read an interesting news article recently about the impact of environmental sustainability in the advertising world. In it, the discussion was around whether there’s a double standard on the topic. On the one hand, some media brands report that marketers are more...
by admin | May 23, 2023 | Ad campaigns, Advertising, Audience, Uncategorized
In the fast-changing and uncertain world of digital advertising, one thing is certain: The ability to track internet users using cookies is coming to an end. For any publisher, large or small, that has an advertising-driven website, that means a pivot to something...
by admin | Apr 18, 2023 | Ad campaigns, ad manager, Advertising, Media, Uncategorized
At this point, it might be an understatement to say you can’t read any media-related journalism these days without hearing about AI—artificial intelligence—particularly generative AI, which creates standard-English content based on a given input or request. Thanks to...
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