by admin | Aug 23, 2023 | Ad campaigns, Advertising, Content marketing, Marketing Agency
When Jim Meyers founded the prominent content-marketing agency Imagination Publishing in Chicago 29 years ago, the media landscape was vastly different. Now it’s almost hard to comprehend. There was no online publishing. The commercial internet was just...
by admin | Aug 23, 2023 | Ad campaigns, ad manager, Advertising, Fox Associates
When it comes to accomplishments, and making a difference, and getting things done, or just taking action, then taking a certain amount of risk is frequently essential. Meticulous plans are fine, but as the old saying goes, plans never survive first contact with the...
by admin | Jul 24, 2023 | Ad campaigns, Audience, Memberships, Subscriptions
By Tony Silber File this one under the tag, “What the Heck?” Anyone who’s ever tried to cancel a subscription or a membership because they don’t want it or don’t need it anymore knows how difficult and time consuming that can be. Publishers, advertisers, video-game...
by admin | Jul 24, 2023 | Ad campaigns, Advertising, Audience, Media, Research, Subscriptions, Uncategorized
A good advertising-sales business depends on a lot of things, but the foremost ingredient for successful selling is a high-quality product. In the case of media advertising, the audience is the product: that’s the basic transaction. A media company builds an...
by admin | Jul 24, 2023 | Ad campaigns, ad manager, Advertising, Media
It’s July, it’s mid-year, so naturally it’s an appropriate time to assess the advertising and marketing climate. And that’s exactly what the San Francisco-based advertising-services company Emodo has done with a study released earlier this month. Called...
by admin | Jul 24, 2023 | Ad campaigns, ad manager, Advertising, Audience, Data, Technology
For most media brands, website traffic far and away exceeds its number of subscribers, whether it’s to print magazines, email newsletters and the like. And now, in the cookie-less future, it’s more important than ever to have a plan for developing insights...
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