by admin | Dec 18, 2023 | ad agencies, Ad campaigns, Advertising, advertising sales, Data
Look for 2024 to be a boom year for advertising. That’s the consensus from a variety of research firms and big ad-agency holding companies, which say the growth drivers will include retail media (such as advertising on Amazon and commerce-related sales on vertical...
by admin | Oct 26, 2023 | Ad campaigns, ad manager, Advertising, Artificial Intelligence, Audience, Content marketing, Media, Technology
By Tony Silber I saw this report earlier this month from the International News Media Association predicting advertising trends over the next three years. Naturally, I wanted to read about these trends and share them with you, the Fox Tales audience. Some undoubtedly...
by admin | Oct 25, 2023 | Ad campaigns, association media, Content marketing
If you work in the world of association marketing and media, chances are you know the 54-year-old content marketing and integrated communications agency, GLC. The company offers a full-service menu of custom solutions for both nonprofit and for-profit organizations....
by admin | Oct 25, 2023 | Ad campaigns, ad manager, Advertising, Fox Associates
Fox Tales is all about building community, telling the stories of our friends, partners and customers, and offering insights into the world of media. And on occasion, we like to highlight our own people, so that readers get to know us not just as business...
by admin | Sep 26, 2023 | Ad campaigns, Advertising, Data
What a difference a year makes. In the fourth quarter of 2022, the consensus in the media and advertising industries was that advertising was headed for a recession. After three years of robust growth and predictions for more through 2025, things slowed down in Q4...
by admin | Sep 26, 2023 | Ad campaigns, ad manager, Advertising, Artificial Intelligence, Audience, Marketing Agency, Technology
For years now the media industry has been talking about the impending demise of third-party cookies—that is, personal information and behavioral data about website users from sources other than the actual user. Just a few months ago, Apple rocked the third-party data...
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