by admin | Jun 26, 2024 | Ad campaigns, ad manager, Advertising, advertising sales, Audience, Fox Associates, Leadership, Media
No Guts, No Glory! If ever there were a time this old saying would resonate, it would be now. Marketers: If you/we don’t reach your prospective buyers the rest of this quite chaotic year, then it’s quite likely that you will be forgotten when buying time comes....
by admin | May 21, 2024 | Ad campaigns, Leadership, Media, Research, Technology
One of the highest-profile and most respected B2B media companies in the country is Questex, the New-York-based publisher owned by the private-equity firm MidOcean Partners. The company operates in five business verticals, including wellness, hospitality, life science...
by admin | May 21, 2024 | Ad campaigns, Advertising, advertising sales, Conferences, trade shows
As unbelievable as it seems, we’re already approaching mid-year, and now we’re in the swing of the spring conference and trade show season. So your Fox Associates team is out on the road, covering events, building business, meeting clients and...
by admin | Apr 18, 2024 | Ad campaigns, ad manager, Advertising, advertising sales, Artificial Intelligence, Data, Media
In an earlier era, when publishers produced print magazines only, their most important supplier partners were printers, paper companies, the United States Postal Service, reprint companies. That’s no longer the case for most media companies. Instead, the most...
by admin | Mar 27, 2024 | Ad campaigns, Advertising, advertising sales, Data, Leadership, Media, Research
When media pros across a wide spectrum look for previously unrecognized trends and fresh insights into what’s happening in the world of advertising, for nearly 20 years they’ve turned to MediaRadar, the advertising-intelligence platform that delivers analysis targeted...
by admin | Feb 26, 2024 | Ad campaigns, Advertising, advertising sales, Artificial Intelligence, Subscriptions, Technology
When you’re a publication called Adweek, building out a subscription strategy that’s vital to the brand’s growth has to come with a bit of self-awareness. Advertising, naturally, is a big deal too. For Adweek Vice President of Product Rob Keenan, it’s a question of...
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