by admin | Mar 15, 2022 | Uncategorized
Vince Backley, an 18-year veteran of Fox Associates and longtime mentor to the team, died in December, the company announced. CEO Marlys Fox brought Vince to the company in May 2004. He’d also been her beloved husband for the last 16 years. Here’s what Marlys said to...
by admin | Mar 15, 2022 | Uncategorized
The American Public Works Association has an advanced approach to advertising and sponsorship sales. Its offerings run the gamut: The print magazine. The website. Enewsletters. Thought-leadership and lead-generation opportunities. Content marketing. A...
by admin | Mar 15, 2022 | Uncategorized
By Tony Silber, Contributor In this month’s issue of Fox Tales, we discuss the techniques of selling advertising with the American Public Works Association’s Jared Shilhanek. It’s illuminating, and shocking to me, frankly, that what he describes is the exception, not...
by admin | Mar 15, 2022 | Uncategorized
Content-led marketing budgets are expected to rise over the next 12 months, and 100% of advertisers in a new survey said they expect to maintain or increase their investments in digital media channels that they trust in the year ahead, according the World Media Group,...
by admin | Feb 23, 2022 | Uncategorized
A new newsletter dedicated to helping you become faster and more agile, and maybe even a little bit more foxy! Dear colleague, The media landscape is more complex and fast-moving than ever. To succeed in publishing, and especially in ad sales, you need to: • Be...
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