by admin | Apr 18, 2024 | Advertising, Audience, Data, Leadership, Memberships, Research, Subscriptions, Technology, trade shows
One of the foundational components of any advertising campaign is knowing who your audience is, and whether the media platform you’re considering is delivering the people most likely to be interested in your product. In print media, independent audit bureaus...
by admin | Apr 18, 2024 | ad manager, advertising sales, association magazines, Fox Associates, Fox Associates Photos
Working in media offers all kinds of chances to shine. Perhaps you’re a documentary film maker whose work becomes a hit. Or a news reporter who wins the Pulitzer Prize. For our money, there’s no greater source of elation than when a sales team closes a big deal....
by admin | Apr 18, 2024 | Advertising, advertising sales, association magazines, association media, Fox Associates, Fox Associates Photos, Steve Schwanz
Another month, another conference. Or two. Or three. That’s just how the Fox Associates team rolls. They know that there’s nothing as effective for their stakeholders as getting out in the industry. At trade shows and conferences, you meet prospects, build...
by admin | Mar 27, 2024 | Leadership, Public speaking
Public speaking is a tricky art. You have to be persuasive, compelling, energetic, informative. But unless you’re a comedian or an actor, you have to tread carefully to avoid wildly over-emoting or telling jokes that bomb. Perhaps the most important element is...
by admin | Mar 27, 2024 | Ad campaigns, Advertising, advertising sales, Data, Leadership, Media, Research
When media pros across a wide spectrum look for previously unrecognized trends and fresh insights into what’s happening in the world of advertising, for nearly 20 years they’ve turned to MediaRadar, the advertising-intelligence platform that delivers analysis targeted...
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