by admin | Oct 20, 2022 | Uncategorized
The brilliant and acerbic advertising industry opinion writer Bob Hoffman recently skewered the ridiculous ways that some brands engage in “brand purpose” messaging. Brand purpose, for the uninitiated, is a statement of a company’s values and essential reason for...
by admin | Oct 20, 2022 | Uncategorized
Fox Executive Vice President Steve Schwanz (left), with AUSA Manager, Advertising and Merchandise Desi Hurlocker (center) and Fox Vice President Patrick Carriglio (right), attend the Association of the U.S. Army Annual Meeting & Expo at the Washington Convention...
by admin | Oct 20, 2022 | Uncategorized
If you’re trying to get a handle on the advertising climate, the best source to look is advertisers themselves. Talk to them, talk to their agencies, find out their priorities and look at how they see their markets. This is something Fox Tales has been doing from the...
by admin | Oct 20, 2022 | Uncategorized
The world of digital advertising can be a mystifying, murky place for the unaware. There’s always some new technique, or technology, or phrase to get a handle on, and even the most basic practices are fraught. Scandals crop up regularly. Are you really reaching the...
by admin | Sep 16, 2022 | Uncategorized
Everything in media, and I mean everything, is cyclical. It wasn’t that long ago that the prognosticators were saying the industry had to migrate to subscriptions, that users and consumers had to pay for the content they consumed. Subscriptions were recurring revenue,...
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