by admin | Nov 22, 2022 | Uncategorized
In sales as well as life, relationships mean everything. For sales in particular, if all other things are equal, marketers do business with the people they like. With all that in mind, we think this newsletter is the perfect channel for you to get to know us a little...
by admin | Nov 22, 2022 | Uncategorized
SRDS—Standard Rate & Data Service—has served the media-buying world for 123 years, compiling a comprehensive set of facts about media brands across all channels, including digital, print, local, TV and radio, and more. The service provides not just demographics...
by admin | Nov 22, 2022 | Uncategorized
It’s pretty rare indeed for a magazine to reach its 204th birthday. But this year, the Farmers’ Almanac did just that. Because of that longevity and even more so, because of its legacy of reflecting Americana in its most authentic form, Fox Tales recently took the...
by admin | Nov 22, 2022 | Uncategorized
By Tony Silber The term “brand safety” is being used a lot these days as Twitter reels from the impact of its new owner, Elon Musk. In just a month, Musk, who paid $44 billion for the giant social network, has dramatically undermined advertising, the company’s main...
by admin | Oct 20, 2022 | Uncategorized
As we move into November, the media industry is in the thick of its budgeting and planning for next year. And 2023 is shaping up as a year that may contain some turbulence. The digital advertising boom has slowed, perhaps even gone backwards. And on a macro level,...
Recent Comments