Fox Associates is proud of its partnerships with all kinds of media brands over the length of its existence, both non-profit and for-profit. We view our relationships as symbiotic. They’re designed to produce outstanding results for the organizations we represent. We expect to exceed expectations.
For us, a big part of it is the privilege we have to serve in a variety of fascinating vertical markets. Media brands in a real sense don’t just serve markets, they make them. They’re part of the market, the market coalesces around them.
Over the years, many of our joint endeavors have grown and transformed into true friendships, and in business, that’s as good as it gets.
With this in mind, we’re pleased to introduce our newest partner, the Society for Mining, Metallurgy & Exploration, whose flagship brand is the 76-year-old Mining Engineering. We were pleased to catch up recently with Media Sales Manager Lynne Hatten. Here’s an edited transcript of our conversation.
Lynne Hatten.
Fox Tales: Give the Fox Associates family a quick overview of the Society for Mining, Metallurgy and Exploration. Who are your members? What are the industry characteristics? The trends?
Lynne Hatten: SME was founded in 1871 and has 13,000-plus members worldwide. Membership in SME is the experience of belonging to a community of mining, mineral and tunneling professionals. Members include mining engineers, geologists and related professions, and they focus on sharing best practices for safety, environmental stewardship, and moving mining forward.
Seventy-five percent of our members live in the U.S. Twenty-five percent live in one of 75 other countries around the world. For over 76 years, Mining Engineering has been providing the mining industry with credible and timely market intelligence on a monthly basis. The information in Mining Engineering is current and engaging.
The magazine reaches, on average, over 26,000 readers through SME members and industry professionals each month both in print and online. This includes print distribution, pass along rate, trade show distribution, and online readership.
Every issue features:
- Articles addressing the challenges and successes of the industry
- Cutting-edge developments in the latest technology
- Extended abstracts of peer-reviewed technical papers
- Industry directories
- Global access to mining products and services.
Fox Tales: What’s super cool and surprising, and interesting about your industry and your association?
Hatten: Super cool: Each year the Society for Mining, Metallurgy & Exploration (SME) and the SME Foundation offer $1.6 million in scholarships to SME student members. Students who demonstrate academic success and a desire to pursue a career in the minerals industry apply every year for scholarships.
Fun Facts:
- Every American born will need 3.02 million pounds of minerals, metals, and fuels in their lifetime.
- Mining Engineering’s first issue was published in January 1949.
- Herbert Hoover was the president of SME’s parent, the American Institute of Mining, Metallurgical, and Petroleum Engineers, in 1920.
- Space mining is the next big thing in the mining industry.
- If it is not grown, it’s mined!
Fox Tales: Tell us how, when, and why you connected with Fox Associates.
Hatten: My predecessor initially had a conversation with Fox Associates a couple of years ago. We had a sales rep with a 40-year career who decided to retire from selling Mining Engineering. I reconnected with [Fox Associates Chief Growth Officer] Bill Bell and discussed a partnership to handle the open territory.
Fox Tales: What attracted you to this partnership?
Hatten: My initial phone call and interaction with Bill Bell was great. He is extremely professional, very informative, understands the business and responds back in a very timely manner.
Fox Tales: Tell us about yourself. Your career, your interests and avocations, etc.
Hatten: My career started with SME in March of this year. I manage the sales team and oversee the day-to-day sales operations for Mining Engineering and Tunneling & Underground Construction, ancillary print and digital products, and programmatic advertising.
My sales career started with selling advertising for a daily newspaper after graduating from college. I have managed sales teams for newspapers, magazines, broadcast television and a media company in the multi-family space. I derive tremendous satisfaction from leading a team focused on driving sales and satisfying clients’ objectives in a collaborative manner. I am originally from South Carolina, and have lived in several cities in the South and Southeast prior to moving to Denver at the end of 2023. I am married and have three daughters, two live in New Orleans, LA and one lives in Greenville, South Carolina. My husband and I hike every weekend with our dog, Lola Rae. I also enjoy music festivals, traveling and yoga.