by admin | Jun 27, 2024 | Artificial Intelligence, Audience, Content marketing, Data, Leadership, Media, Subscriptions, Technology
In B2B media, whether you’re a journalist covering the market or a conference programmer lining up speakers, you’re always looking for real experts. Esteemed specialists. Sometimes you want to look past the top executive and go to the people who get things...
by admin | Jun 26, 2024 | Advertising, Audience, Content marketing, Data, Journalism, Leadership, Social media
Abe Peck is one of the best-known and most knowledgeable veterans of B2B media, with a long career in journalism that includes stops at The Chicago Sun-Times, Rolling Stone, Outside, Travel Weekly, and most recently, Inside Unmanned Systems. Interestingly, though,...
by admin | Jun 26, 2024 | Ad campaigns, ad manager, Advertising, advertising sales, Audience, Fox Associates, Leadership, Media
No Guts, No Glory! If ever there were a time this old saying would resonate, it would be now. Marketers: If you/we don’t reach your prospective buyers the rest of this quite chaotic year, then it’s quite likely that you will be forgotten when buying time comes....
by admin | Jun 26, 2024 | Artificial Intelligence, Audience, Media, News, Search engines, Social media
The media industry has always seen the giant platforms—Google and Meta especially, but also Apple and Amazon—as frenemies. On the one hand, they’re a hugely important source of referral traffic, and therefore, essential to advertising. Most marketers evaluate media...
by admin | Jun 26, 2024 | Fox Associates, Fox Associates Photos, Leadership
If you’ve been reading this newsletter for a while, you know one of our favorite features is an extended introduction to one of our team members from time to time. In “Getting To Know A Fox,” we learn a bit more about them, and we share their...
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