by admin | Mar 20, 2023 | Ad campaigns, Advertising, association magazines, Research
Regular readers of Fox Tales know that we publish an ongoing series of profiles and Q&As with vital players in the media and advertising economy. As part of that series, we recently caught up with Arlene Wasserman, vice president and director of research sales for...
by admin | Mar 20, 2023 | Advertising, Media
U.S ad spending in publishing brands declining over the last few years and the global story is similar, according to a new report from the advertising and media analytics firm WARC. WARC’s Global Advertising Report, “Media Models In Flux,” projects global ad spending...
by admin | Mar 20, 2023 | Conferences, trade shows
Of all the post-pandemic components of a successful media business, events might be the most fast-changing. Consider that live conferences and trade shows literally shut down in the second quarter of 2020, and didn’t really get back on track until a year and a half...
by admin | Mar 20, 2023 | association media, Conferences, Media
The Business Information & Media Summit (BIMS) returned last month as senior B2B executives among both buyers and sellers converged in Orlando for a day and a half of education and networking. It was the first in-person BIMS event since 2019, and it was clear the...
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