by admin | Feb 14, 2023 | Ad campaigns, Advertising
Spot quiz: In the advertising world, with elaborate digital campaigns the norm now, what has a short lead time, low production costs, low CPMs, less clutter and is 100% trustworthy? If you guessed print media, you’d be correct. That’s right, some marketers are...
by admin | Feb 14, 2023 | Ad campaigns, Advertising, Uncategorized
For all the talk about economic uncertainty this year, several metrics don’t fit neatly into the narrative. First, U.S. job growth has been very strong in recent months, with 476,000 jobs added in January, following the spectacular 510,000 jobs added in December. Then...
by admin | Feb 14, 2023 | Fox Associates, Steve Schwanz
Last fall, we launched a new feature in this newsletter, “Getting to Know a Fox.” The idea was (and is) to periodically use this as a channel for you to get to know us a little bit better. We’ll focus on one Fox Associates team member at a time, learning about their...
by admin | Feb 14, 2023 | Conferences, Media
B2B media’s premier conference, The Business Information & Media Summit (BIMS) returns to an in-person format this month for the first time since 2019, and Fox Associates will be on the scene. SVP of Sales and Business Development Bill Bell is attending the event,...
by admin | Feb 14, 2023 | Ad campaigns, Media, Uncategorized
In all the vast landscape of periodical media—defined as businesses that produce curated content on regular intervals—in print or online or both—there’s nothing as fascinating as the world of independent operators. These businesses, often small single-brand...
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