by admin | Jan 19, 2023 | Advertising, Media
By Tony Silber I saw an important report on the 2023 outlook for publishing and ad buying, but it came out after we deployed our December issue of Fox Tales, so I filed it away for this January issue. It was published on the MediaPost website, and it outlined the...
by admin | Jan 19, 2023 | Advertising, Media
By Marlys Fox As a former high school english teacher and a self-proclaimed ‘word snob,’ I blanch each day at what I hear on television or encounter in my business life. Let me list a few of my favorites, and I’ll hope to give you a laugh as we go. I do hear so many...
by admin | Jan 19, 2023 | Media
The world of Fox Associates extends far and wide, and in the course of the firm’s journey—and yours with them—you meet all kinds of people in media, from all kinds of realms. Call them “Friends of Fox.” Take Darley Newman, the award-winning multi-platform chronicler...
by admin | Jan 19, 2023 | Media
Content marketing, once known as custom publishing then custom content, now also marketing services and sponsored content, is the craft of using the tools of journalism to deliver marketing messages. It can include articles, full magazines and websites, extensive...
by admin | Jan 19, 2023 | Media
It’s prediction season, as indicated in one of this month’s other posts. Surveys, predictions, prognostications are all churned out, for better or worse, factual or fantastic. But we all can see with our own eyes and hear with our own ears the major challenges for the...
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