by admin | Sep 16, 2022 | Uncategorized
Everything in media, and I mean everything, is cyclical. It wasn’t that long ago that the prognosticators were saying the industry had to migrate to subscriptions, that users and consumers had to pay for the content they consumed. Subscriptions were recurring revenue,...
by admin | Sep 16, 2022 | Uncategorized
I came across this thoughtful report in Spiny Trends, the publishing platform for digital media companies. It predicted, as have many other sources, an economic slowdown next year, and therefore an advertising recession. Ad recessions are no fun. Budgets are blown up....
by admin | Sep 16, 2022 | Uncategorized
In the media world, B2B in particular, data is one of the most discussed topics these days. Even in advertising, the game has changed. Are media brands selling an audience? Or are they selling insights into those audiences based on intelligence generated through their...
by admin | Sep 16, 2022 | Uncategorized
One of Fox Associates’ core tenets is that in media sales, many sellers don’t pay enough attention to what buyers need. Too often, sellers remain focused on what they have to sell, not on analyzing the buyer’ needs. With that in mind, Fox Tales has...
by admin | Sep 16, 2022 | Uncategorized
On the scene at the 25th Annual “Power & Influence Top 50” gala held at the National Press Club in Washington, D.C., September 8, 2022, presented by The...
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